Thursday, July 18, 2013

Gamification Revisited

10:45 AM by Mike ·
Gamification is a way of adding game-type elements into things and places that normally may not be seen as game-like in nature. I've touched on it a little bit before (here).

One area that has the potential to benefit quite a bit from gamification is business. Game-type elements added to your business have the potential to engage customers and keep them coming back and using your products and services.

The following gives an example of how a few well known companies (I guess the Army can be considered a company) have been able to take advantage of gamification with their products and services:

Please include attribution to with this graphic
Winning at Their Own Game: The Business Benefits of Gamification

It's interesting how many different ways gamification can be used to help your company progress and succeed. As the graphic displays, Nike has used it to enhance community among it's consumers; Starbucks to increase loyalty; and the Army to increase recruiting and training.

Now, the big question is, how, as game designers, could this influence your game designs? Has anyone worked on a "gamification" project like any of these? Anyone out there have a business that would like to add some gamification type elements? I would love to work on a project like this, designing new elements to engage people more.


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