Thursday, July 18, 2013
One area that has the potential to benefit quite a bit from gamification is business. Game-type elements added to your business have the potential to engage customers and keep them coming back and using your products and services.
The following gives an example of how a few well known companies (I guess the Army can be considered a company) have been able to take advantage of gamification with their products and services:
Please include attribution to OnlineBusinessDegree.org with this graphic
It's interesting how many different ways gamification can be used to help your company progress and succeed. As the graphic displays, Nike has used it to enhance community among it's consumers; Starbucks to increase loyalty; and the Army to increase recruiting and training.
Now, the big question is, how, as game designers, could this influence your game designs? Has anyone worked on a "gamification" project like any of these? Anyone out there have a business that would like to add some gamification type elements? I would love to work on a project like this, designing new elements to engage people more.
Friday, March 29, 2013
Well, February turned into March, and March is pretty much gone. But I've finally got the second game ready to post.
It's called Build Upon the Rock. It's a fairly simple game, aimed at young kids. It's a bit of a variant of matching or memory type games.
Just be sure to work hard to build your foundation upon the Rock, or you'll be built upon the sand, and we all know what happens then, the rains came down and the floods came up, and the house on the sand...
Grab the game here and give it a try. As always, let me know what you think.